OSSA x WADTHAD

OSSA x WADTHAD

What started as an idea over a year ago finally came to reality. 

WADTHAD, or What a day to have a day, started as a phrase back in 2019 and became a brand in 2024, founded by cousins Billy McCaffrey and Vin Franco. 

The brand is built on the idea that yesterday no longer exists, and tomorrow is never guaranteed, so live each and every day to the fullest. From what started as a phrase and an idea, WADTHAD is all about contributing to better days for yourself and those around you while living in the present. 

As OSSA is a growing brand, we looked towards WADTHAD for their ethos, brand awareness, and products to help facilitate a collaboration that brings both brands together, which we only felt was right to develop a product unique to us. We are stoked at how these hats came out and encourage everyone to enjoy each day as we strive to push the sport forward together while focusing on what we have today.

See you on the water. 

What a day to have a day.

In 2019, Billy McCaffrey coined a phrase that became more than words. It was a way of living, something he preached to everyone around him. That energy was contagious, and through high school and college, "wadthad" took hold. By 2024, Billy and Vincent turned it into a brand, building designs and clothing around the phrase and the acronym that started it all.

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Two Brands. One Idea.

Two brands, one way of doing things. That's why OSSA and WADTHAD came together.

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Founder Focused.

I've competed in wakesurfing and wakefoiling for six years, won the World Series of Wakesurfing overall in 2025. Started OSSA because nothing I rode before was what I wanted, so I built it myself.

I found WADTHAD a few years back, reached out to Vin. We were both building new brands at the same time, and I liked everything about theirs, the product, the message, the lifestyle. Been wearing their gear daily ever since.

Once OSSA became real, tying the two together felt obvious.

- Chad Carlson

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  • OSSA x WADTHAD

    OSSA x WADTHAD

    What started as an idea over a year ago finally came to reality.  WADTHAD, or What a day to have a day, started as a phrase back in 2019 and...

    OSSA x WADTHAD

    What started as an idea over a year ago finally came to reality.  WADTHAD, or What a day to have a day, started as a phrase back in 2019 and...

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